So I started a third project about getting the links out of people's heads, to find out where the best stuff was. They didn't match the Google search results. The third leg was that I went to this stained-glass class, where they handed out a list of links that were the best places to go for more information on stained-glass production. I found myself going to Wikipedia and IMDB a lot, sites that used crowdsourced data, where you just get answers. There were a lot of sites that were just obviously spam in Google at the time, but they seemed pretty easy to identify. I had come off my last company in 2006,, and I was focused on a bunch of personal projects. Why did you set up DuckDuckGo in 2008?ĭuckDuckGo didn't come out of any real direct motivation to start a search engine. We asked Weinberg about his website's journey. Having answered one billion queries in 2013 alone, DuckDuckGo is on the rise.

With no stores or data to tap, it cannot become an advertising behemoth, it has no motivation to start trying to build a social network and it doesn't get anything out of scanning your emails to create a personal profile. It also means that DuckDuckGo is forced to keep its focus purely on search.

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